Dubbed

Pricing

Flat, per practice.

Not per user, not per provider, not a percentage of anything. Every plan includes the whole platform — what changes is how closely we work with you.

Foundation

$249 / mo

$0 onboarding fee · 12-month term

A solo owner, one location. Getting compliant and buying right.

  • One location
  • One prescriber
  • Quarterly savings summary
  • Unlimited staff users — hire someone and your bill doesn't change
  • Transactional emails and SMS text notifications included
  • EMR with SOAP notes and charting
  • Booking site and calendars
  • Patient portal, co-branded
  • Point of sale
  • Card processing through your own account
  • HIPAA-compliant in-app messaging
  • Unlimited appointment, order and shipping texts
  • Every vendor on one board — pharmacies, labs and suppliers in one place
  • Live order status — submitted, accepted, picked, shipped, across 90%+ of the network
  • One statement for every vendor — nine debits become one, each line traceable to an order
  • Negotiated pricing on pharmacy, lab and supply
  • Automatic routing and tracking
  • Inventory tracked from what actually arrived
  • Savings reporting against your own prior pricing
  • License and certification alerts — automated, we tell you before one lapses
  • Good faith exams and consults through licensed prescribers

Need more than one location? Choose Growth.

Total: $249/mo

Get started
Most chosen

Growth

$599 / mo

$0 onboarding fee · 12-month term

Any number of prescribers. A practice that runs its whole day on the platform.

  • Everything in Foundation
  • Unlimited prescribers — no per-prescriber monthly fees
  • Isolated locations — separate users, payment methods, reporting
  • Multi-location rollup reporting
  • Monthly savings reporting, by category, with export
  • Email and SMS marketing workflows
  • 500 marketing SMS included (3¢ per message above 500) — patient consent required
Extra locations (+$249/mo each)
0

Total: $599/mo

Get started

Additional locations

$249 / mo each

Requires the Growth plan

We charge per location, because a location is a business — its own checkout, its own team, its own numbers. We never charge per person, because a person is just a login.

About these prices. Current as of September 2026 and subject to change. Not an offer, a quote, or a contract. Comparison figures for other platforms are drawn from their published pricing and are illustrative; your own costs will differ. Final pricing and terms are set out in your management services agreement.

About savings figures. Any savings figure we show is measured against your own prior pricing, taken from your invoices and normalized to a common unit, and measured across your whole basket rather than item by item. Savings vary by category, by vendor and by practice. Past savings do not predict future savings.

Getting started

Onboarding — setup, your first prescriber, pharmacy enrollment, data migration, training and go-live — is free on a twelve-month term.

ItemAmount

  • Added prescriber registration fee

    Growth plan only. A one-time fee to register, license and enroll each added prescriber with your pharmacies — separate from free onboarding.

    $99

  • Each additional state

    Registered in the system and updated with your vendors

    $25

  • Additional setup and integration

    Extra hands beyond standard go-live, API access and custom integrations. Scoped and quoted only if you ask.

    Inquire

  • Marketing message credits

    Non-transactional sends only. Appointment, order and shipping texts are unlimited. You must have patient consent before sending marketing messages.

    View packs ▾

    SMS packs

    • 500 messages$20.00
    • 1,000 messages$30.00
    • 5,000 messages$125.00
    • 25,000 messages$500.00

    Email packs

    • 5,000 emails$20.00
    • 25,000 emails$50.00
    • 100,000 emails$150.00

  • Full white-label

    Your brand only, ours removed

    Inquire

Exception handling

Charged only when you ask. Most practices rarely see these.

ItemEach

  • Rush request to the pharmacy

    Charged when we make the request, whether or not the pharmacy agrees.

    $15

  • Order change after submission

    Free within 30 minutes.

    $10

  • Order handling

    Per shipment, per vendor — each pharmacy, lab or supplier that ships to you.

    $10

Checking on an order is always free. We never charge you for our own errors, or a pharmacy's.

What you're replacing

The subscription is the smaller line. The pass-through is the story.

The money that actually moves is vendors, pharmacy, labs and supplies. Negotiated pricing, passed through at exact cost. We price your catalog from your own invoices before you sign, so you see your number.

See what you would save

Typical three-provider practice, per month

  • EMR, per provider$447
  • Booking, POS and client platform$421
  • Email and SMS marketing$250
  • Total today$1,118
  • Dubbed Growth$599

Illustrative figures drawn from published pricing; yours will differ.

Book a 20-minute demo.

Twelve-month term, 60 days' notice to leave. Not a lock-in — just enough runway for us to earn it.

Book a demo

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How the money moves, and what we don't charge

About Lumify. Lumify is a management services organization. It does not practice medicine, provide medical or clinical services, employ or supervise prescribers, or direct clinical decisions. All clinical care, prescribing and treatment decisions are made solely by licensed practitioners. Lumify holds no ownership or management interest in any clinical practice it serves, and none in the professional corporation through which good faith exams and consults are provided.